Raum Startups & Tech

Minimalism, made into a brand

Raum - Visual Brand Identity

Raum
Client
Raum
Sector
Startups & Tech
Built on
Custom PHP
Live at
—

The story

How it changed

Before

Raum is a lifestyle brand covering interiors, fashion and living. The name comes from the German word for space or room, and the brand follows German design principles.

What we built

  • Designed a typeface-based logo as the core of the identity.
  • Built a quiet, precise visual system around it.
  • Used clean lines and generous white space throughout.
  • Removed every element that did not serve the design.
  • Applied the palette across twenty designs.

After

Live today

What is on the site right now

Let’s go

Tell us the problem.

We’ll scope it honestly. Worst case you get a written scope, a realistic timeline and a second opinion for free.

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