Rates & ad spend
Market rate, updated 9 Nov 2026. Meta, Google and TikTok bill in US dollars.
US dollar
Rs 276.771 USDUAE dirham
Rs 75.361 AEDBritish pound
Rs 369.831 GBPEuro
Rs 308.581 EURBefore tax and bank charges
Banks and cards usually charge more than the market rate. Rates by Exchange Rate API
Ad platform status
From Meta’s and Google’s official status pages, checked 3:00 AM.
FBR deadlines
Checked against official FBR pages by our team. FBR sometimes extends a date, and a deadline on a holiday usually moves to the next working day.
- 18Nov Sales tax return Wednesday, 18 November 2026 · Sales tax registered businesses (pay by the 15th, file by the 18th of the next month) Every month on the 18th In 8 days
- 31Dec Income tax return: companies Thursday, 31 December 2026 · Companies with a tax year ending 30 June Every year on 31 December In 51 days
- 20Jan Withholding tax statements Wednesday, 20 January 2027 · Withholding agents, for the quarter that just ended (section 165) Every quarter, 20th of Jan, Apr, Jul and Oct In 71 days
- 30Sep Income tax return: individuals and AOPs Thursday, 30 September 2027 · Salaried people, sole proprietors, freelancers and partnerships Every year on 30 September In 324 days
Withholding tax on digital payments
What to deduct before you pay a media house, freelancer, platform or overseas supplier. From FBR’s withholding tax rate card, checked 9 Nov 2026. Not tax advice.
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Advertising services (media)153(1)(b)Advertising & media 1.5% 3%
Applies to: Payments to electronic and print media for advertising services
“In respect of persons making payments to electronic and print media for advertising services: 1.50% of the gross amount payable (ATL), 3.00% (non-ATL). Rate card updated up to June 30, 2026, as per Finance Act 2026.”
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Certain services (resident payments)153(1)(b)Services 7% 14%
Applies to: Payments for certain services
“In case of certain services 7.00% 14.00%”
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Independent professional services incl. software engineers/developers153(1)(b)Services 15% 30%
Applies to: Independent professional services such as doctors, lawyers, architects, accountants, software engineers or developers working independently
“In the case of independent professional services such as doctors, lawyers, architects, accountants, software engineers or developers, working independently 15.00% of the gross amount payable 30.00% of the gross amount payable”
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Other services (resident payments)153(1)(b)Services 14% 28%
Applies to: Services other than those mentioned in sub-para (i)(ii)(iii) & (iv) of para (2) of Division-III of Part-III of First Schedule
“For services other than mentioned in sub-para (i)(ii)(iii) & (iv) of para (2) of Division-III of Part-III of First Schedule 14.00% of the gross amount payable 28.00% of the gross amount payable”
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Digitally ordered goods/services via e-commerce - digital payment153(2A)E-commerce 1% 2%
Applies to: Payment for digitally ordered goods or digitally ordered services through e-commerce platforms including websites, through digital means or banking channels by payment intermediary
“Payment for digitally ordered goods or digitally ordered services through e-commerce platforms including websites Through digital means or banking channels by payment intermediary 1.00% of the gross amount payable 2.00% of the gross amount payable”
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Digitally ordered goods/services via e-commerce - cash on delivery153(2A)E-commerce 2% 4%
Applies to: Payment for digitally ordered goods or digitally ordered services through e-commerce platforms including websites, cash on delivery by courier service
“Payment for digitally ordered goods or digitally ordered services through e-commerce platforms including websites Cash on delivery by courier service 2.00% of the gross amount payable 4.00% of the gross amount payable”
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Social media platform revenues (digital content creators/influencers)154BCreators & influencers 5% 10%
Applies to: Revenues received from social media platforms by digital content creators/social media influencers
“Revenues received from social media platforms by digital content creators/social media influencers 5.00% 10.00%”
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Advertising agents233Advertising & media 10% 20%
Applies to: Brokerage and commission paid to advertising agents
“Advertising agents 10.00% 20.00%”
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Non-resident IT & IT enabled services152(2A)(b)Paying non-residents 4% 8%
Applies to: Payments to non-residents for rendering or providing certain IT services and IT enabled services as defined in section 2
“Rendering of or providing of certain IT services and IT enabled services as defined in section 2 4.00% 8.00%”
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Non-resident services other than IT services152(2A)(b)Paying non-residents 8% 16%
Applies to: Payments to non-residents for rendering or providing services other than IT services and IT enabled services as defined in section 2
“Rendering of or providing of services other than IT services and IT enabled services as defined in section 2 8.00% 16.00%”
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Non-resident services (other categories)152(2A)(b)Paying non-residents 15% 30%
Applies to: Payments to non-residents for rendering or providing services other than sub-paragraph (i) of paragraph 5 of Division-II, Part-III of First Schedule
“Rendering of or providing of services other than sub-paragraph (i) of paragraph 5 of Division-II, Part-III of First Schedule 15.00% of the gross amount payable 30.00% of the gross amount payable”
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Rates are a % of the gross amount; non-filers pay double. Tap a row for details. FBR rate card (PDF)
