Industry

E-commerce that survives
the cost of delivery

Anyone can put a theme online. We build stores where the checkout converts on a mid-range phone, the ad feed matches real stock, and the order that ships is one somebody actually confirmed.

Packed online orders staged for dispatch in a small e-commerce warehouse

2× sales in month one — StyleHub.pk

The problem

Where online stores in Pakistan actually lose money

It is rarely the logo or the theme. Four things account for most of the gap between the revenue on your dashboard and the money in your account.

Cash on delivery is quietly eating the margin

COD is most of your order book and a large slice of it never gets delivered. You pay the courier both ways, repack the parcel, and the sale shows up in your dashboard as revenue that never reached the bank.

How order confirmation on WhatsApp cuts returns

Three systems, three different sales numbers

Meta reports one purchase count, the store admin reports another, and the bank settlement reports a third. Budget decisions get made on whichever number was open at the time — usually the most flattering one.

Why vanity metrics distort ad budgets

The catalogue drifts out of sync

Price lives in the store, stock lives in a spreadsheet, and the product feed lives somewhere between the two. Ads keep serving a shade that sold out this morning, and the customer service reply is an apology.

Bring stock and pricing into one system

The checkout leaks on a phone

Forced account creation, a four-second product page over mobile data, no wallet option, and a shipping cost that only appears on the last step. Every one of those is a measurable drop-off, and together they are the whole gap between traffic and revenue.

What a fast storefront actually takes
How we solve it

Five services, pointed at one revenue line

Each of these means something specific for an online store. Here is what it means for yours.

Service

Web Development

The storefront is the product. We rebuild category, product and checkout pages for a mid-range phone on mobile data — sub-second product pages, one-screen checkout, JazzCash, Easypaisa, card and a COD path that confirms itself before dispatch.

React PHP Laravel Web Development in detail
Service

App Development

Apps earn their keep on the second purchase, not the first. Saved addresses, one-tap reorder, restock and price-drop notifications, and an order-status screen that ends the "where is my parcel" message.

React Native Flutter Dart App Development in detail
Service

Digital Media Services

A catalogue that changes weekly needs creative that changes weekly. We run a production cadence tied to your actual best sellers, plus creator seeding and UGC so the ad account never runs dry of fresh angles.

Meta Ads Manager Google Analytics Hootsuite Digital Media Services in detail
Service

Paid Ads

Feed-driven Meta and Google Shopping campaigns, retargeting split by cart value, and reporting reconciled against delivered orders rather than the platform-reported number your bank statement disagrees with.

Meta Ads Manager Google Ads LinkedIn Campaign Manager Paid Ads in detail
Service

AI Integrations

A WhatsApp assistant that confirms COD orders before they ship, answers order-status questions instantly, recovers abandoned carts, and passes anything unusual to a human with the full conversation attached.

OpenAI API Google Cloud AI Dialogflow AI Integrations in detail

Compare all six services

Outcomes

What changes when the leaks are closed

Typical movement across our e-commerce engagements. Your baseline decides how much of it is available to you — we will say so before you sign anything.

40% increase in online sales
30% reduction in cart abandonment
5x ROI on ad spend
24/7 automated customer support Cart abandonment recovered over WhatsApp
Proof

The work, with the numbers attached

Full write-ups — challenge, what we actually built, and what moved afterwards.

Builds you can look at

All case studies Full portfolio

Typical engagement

What the first eight weeks look like

Store work is sequenced so the cheap fixes land before the expensive ones. Nothing here is billed against a milestone you cannot see.

Week 1

Numbers before opinions

We reconcile three months of platform, store and settlement data, then instrument the funnel properly — server-side events, a clean UTM scheme, and one agreed definition of a sale.

Weeks 2–4

Fix the leaks

Storefront performance, checkout flow, payment options and the COD confirmation step. These pay back fastest because they lift every channel at once rather than one campaign.

Weeks 5–7

Feed, creative, campaigns

Catalogue cleaned and mapped to a live product feed, creative library built against your top SKUs, campaigns rebuilt around contribution margin instead of ROAS on booked orders.

Week 8+

Compound it

Weekly reporting that ends in three decisions — scale, cut, test. Automation takes over the repeat questions, and the app or loyalty layer goes in once repeat rate justifies it.

Want a number before you talk to anyone? Size the build with the website cost calculator, then pressure-test the payback with the ROI calculator.

FAQ

Questions store owners actually ask

It follows your catalogue and your operations, not fashion. Under a few hundred SKUs with standard fulfilment, Shopify gets you live fastest and we spend the budget on traffic instead of code. WooCommerce wins when you need unusual pricing, bundles or a local integration and want zero platform fees. Custom is worth it once you have multi-warehouse stock, wholesale pricing tiers or an ERP that has to be the source of truth. We will tell you plainly when the cheaper option is the right one.

Yes — JazzCash, Easypaisa, card acquiring through the usual local providers, bank transfer with proof upload, and COD. The COD flow is the part most stores get wrong: we add an automated confirmation step over WhatsApp or SMS before the parcel is booked, which filters out the accidental and low-intent orders that turn into return-to-origin cost.

Not if the migration is planned. We map every existing URL to its replacement, keep the ones that earn traffic, put 301 redirects in before launch rather than after, preserve product schema, and watch Search Console daily for the first fortnight. Expect a dip of a week or two on some terms; expect recovery, and usually a net gain because the new pages load faster.

We load-test against a realistic multiple of your peak hour, move media to a CDN, cache aggressively at the edge with a bypass for the cart, and rehearse the sale — pricing changes, banners, feed refresh — on a staging copy the week before. On the day we watch error rate and checkout completion, not just traffic.

You do, from day one. Your business manager, your ad accounts, your analytics property, your domain and hosting, your repository. We work inside your accounts as an added user. If you ever stop working with us, nothing needs to be handed over because nothing was ever ours.

A focused storefront rebuild is usually a four to eight week engagement; a custom platform with inventory and wholesale logic is longer. Rather than quote a number blind, run the numbers yourself with our cost calculator and ROI model, then bring the output to a call and we will tell you where it is optimistic.

Let’s go

Tell us the problem. We’ll scope it honestly.

Worst case you get a written scope, a realistic timeline and a second opinion for free.

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