Week 1
Numbers before opinions
We reconcile three months of platform, store and settlement data, then instrument the funnel properly — server-side events, a clean UTM scheme, and one agreed definition of a sale.
Weeks 2–4
Fix the leaks
Storefront performance, checkout flow, payment options and the COD confirmation step. These pay back fastest because they lift every channel at once rather than one campaign.
Weeks 5–7
Feed, creative, campaigns
Catalogue cleaned and mapped to a live product feed, creative library built against your top SKUs, campaigns rebuilt around contribution margin instead of ROAS on booked orders.
Week 8+
Compound it
Weekly reporting that ends in three decisions — scale, cut, test. Automation takes over the repeat questions, and the app or loyalty layer goes in once repeat rate justifies it.