Before
RIAB had the product and the audience, but needed a direct-to-consumer store that could handle seasonal drops and sales, and earn the trust Pakistani shoppers need before buying online.
RIAB E-Commerce
A streetwear store built to convert, not just to look good
Streetwear Store on Shopify
- Client
- RIAB
- Sector
- E-Commerce
- Built on
- Shopify
- Live at
- theriab.com
The story
How it changed
What we built
- A conversion-focused Shopify store with a proper funnel and tracking
- Men's, women's and Winter Drop collections with PKR pricing
- Nationwide cash on delivery through PostEx
- A clear 15-day exchange and return policy
After
COD and easy exchanges remove the doubt from buying, and because we also run RIAB's social media and ads, every campaign lands on a store built to convert it.
Live today
What is on the site right now
Launched a PKR Shopify store for men and women
Collections cover co-ords, hoodies, tees and seasonal drops
Cash on delivery offered nationwide via PostEx
15-day exchange and return policy published on-site
The stack
