Branding Startups & Tech

South Arc

An identity for a studio designing what's next

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The brand

South Arc is an Australian design studio built on bold ideas and forward-thinking creativity.

The idea

The identity pairs an arc-inspired symbol with confident typography and a vibrant gradient palette, carried consistently across print, digital and merchandise.

Palette

  • #F6B232
  • #F07A2A
  • #EF5A5A
  • #C85BD8
  • #4A4A55
  • #F2F0EC

What we delivered

  • Logo and full visual identity
  • Brand guidelines
  • Packaging and print
  • Social media kit

Tools

IllustratorPhotoshop

Let’s go

Tell us the problem.

We’ll scope it honestly. Worst case you get a written scope, a realistic timeline and a second opinion for free.

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