What we use Google Analytics for
Google Analytics is where the argument about what worked either gets settled or gets started. We configure conversions, channel grouping and server-side fallbacks before a campaign spends anything.
It earns its place in 2 of our 6 delivery lines:
- Digital Media Services — Social media management, content creation, paid ads, and community management to build your brand's digital presence.
- Paid Ads — Facebook Ads, Google Ads, LinkedIn Ads, and TikTok Ads management with data-driven optimization.
How we decide whether to use it
The same three questions every time: does it solve the actual problem, can the client’s team live with it after we leave, and does it survive the traffic and the budget you really have. If Google Analytics fails any of those for your project, we will say so and propose something else — the stack exists to serve the outcome, not the other way round.
Wondering whether Google Analytics is right for what you are building? Describe the project and we will tell you honestly.
