What we use Hotjar for
Hotjar shows what analytics cannot: where people hesitate, what they never scroll to, and which field kills the form.
It earns its place in 1 of our 6 delivery lines:
- Paid Ads — Facebook Ads, Google Ads, LinkedIn Ads, and TikTok Ads management with data-driven optimization.
How we decide whether to use it
The same three questions every time: does it solve the actual problem, can the client’s team live with it after we leave, and does it survive the traffic and the budget you really have. If Hotjar fails any of those for your project, we will say so and propose something else — the stack exists to serve the outcome, not the other way round.
Wondering whether Hotjar is right for what you are building? Describe the project and we will tell you honestly.